Consumers more empowered than ever
18 August 2011
The National Consumer Agency's latest consumer survey shows that over nine out of 10 consumers in Ireland who were unhappy about a purchase in the past year complained to the seller about it. This is up from just seven out of 10 consumers in 2008.
Of the consumers who did complain, 93% said that their complaints were either partially or completely resolved to their satisfaction.
In relation to complaints, the research also shows that:
- 85% of consumers are now willing to complain
- 78% of those who complained found the process easy
Declared levels of empowerment are also at record levels:
- 78% are now confident of their rights
- 71% feel protected by their rights
- 71% feel knowledgeable about their rights
The research was conducted by Amárach Research and examined levels of consumer confidence in relation to their rights and willingness to complain.
Learn more
Download the full report on the survey (MS Word, 569 KB)
Download the slide presentation on the key findings (MS PowerPoint, 731 KB)
Don't use PowerPoint? View the presentation on Slideshare.net using your PC or mobile phone.