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Consumers and doorstep-selling

30 August 2011

Research by Amarách Research, on behalf of the NCA, shows that one in five Irsih consumers who have experienced doorstep selling felt pressurised into signing up at the time.

The research found that just over two in five consumers (41%) have experienced a door-to-door sales pitch in the past 12 months. Of those, almost 80 were approached by sales people from an energy supplier, followed by telecommunications providers (43%) and TV service providers (33%).

Just under three in five (57%) respondents who experienced door-to-door selling in the past 12 months were informed of their right to cancel any purchase made and just under two in five (39%) received written information on the product before signing up.

Of those who signed-up to a product or service provider, just under three in ten (29%) received a cancellation form.

Those living in Dublin have encountered a higher incidence of doorstep selling, with 43% saying someone has tried to sell them a product or service on their doorstep.

Downloads

Download a report of the market research findings (MS Word, 383 KB)

View Amárach's presentation of the key findings (MS PowerPoint, 528 KB)

Don't use PowerPoint? View the presentation on Slideshare using your PC or mobile phone