March 2011 research on shopper trends
10 May 2011
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.
This data provides very valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of their total weekly expenditure on groceries.
The most recent data provides a summary update of shopper trends up to 20 March 2011.
The presentation examines:
- Total spend in the grocery market
- Sectoral performance in the grocery market
- Branded and own brand market shares
- Changes in shopper behaviour
- A comparison with trends in previous years
- Comparable data for the UK grocery market
Some of the key findings to 20 March include:
- The total grocery market continues to show growth in value (money) terms, 0.8% for the latest 12 weeks. Price inflation, at over 5%, is the main driver of the overall value growth
- Private label or own brand value share has increased to a new peak, hitting almost 35% of the market for the 12-week period
- In the latest 12-week period, overall average spend per household was down compared with the same period last year, with households decreasing the average spend per trip but maintaining the number of shopping trips
Download the Kantar Presentation (MS PowerPoint, 1.5 MB)